The number of vehicles in New Zealand can already outpace the population. The country belongs to the top ten nations with the highest car ownership per capita.
The love affair of Kiwis and cars can be due to many factors. One, the country doesn’t have a reliable transport system, including the big cities. It, therefore, makes vehicles an essential asset. There are also fewer people despite the vastness of New Zealand. It could also be vehicles capture an incredibly varied market.
Who Are the NZ Vehicle Buyers?
The popularity for utility vehicles and SUVs of Isuzu Utes NZ is not a coincidence or a stroke of luck. The demand for them remains high. Sean Wiggans of Turners Auction mentioned around 32% of Kiwis under 24 years old but are now allowed to drive are thinking of purchasing a car.
The finding seems to match that of Nielsen. According to its consumer insights, over 740,000 over the age of 15 are considering buying a car within a year’s time.
Most of the subject-matter experts also highlight the different niches that are getting vehicles. The likes of utes are still a favourite among those in the agriculture industry. But companies involved in tourism and construction are also choosing them. This could be because the newer models already come equipped with more powerful engines and features to haul heavy loads. They are also capable of long hours of work.
Another growing market for vehicles is the immigrant. Although its net migration dipped in 2018, it also recorded a high number of immigrants in 2017. They surpassed those who left by 73,000. About 75% of them were non-New Zealanders.
What Vehicles Do They Want?
Based on Nielsen’s report, the average household income of serious car buyers is $114,900. However, most of them would like to spend an average of $20,000. Only 7% are willing to splurge and purchase a vehicle worth at least $50,000.
Buyers consider many factors in choosing a car. When it comes to reliability, Isuzu Utes are one of the top preferred brands.
In summary, these surveys and research findings point to one thing: this relationship is more likely to last for a very long time.