Video is becoming a more and more relevant form of content that you need to generate if you want your website to gain more traffic and online presence. When 2016 comes, the effectiveness of video will increase even more because they are accessible, entertaining, and easy to understand.
Here are some things you have to know about video marketing:
Current Growth Curve
Video started to dominate in 2014, with a 64% share in the overall Internet traffic. Its growth potential will continue to increase, and it’s your job to adapt to the change by starting video production for your company. They say a picture can paint a thousand words, so a video can be exponentially effective. Even if you cram more content into one video, people will remember it if you do it right.
Integrating It Properly
When there is video, there is quality content. You just need to learn how to place the right videos in the right webpages and blog posts. As the people of Kirk Douglas Video Productions note, video integration will help Google see you as a relevant site for the industry you’re in. As the demand for video increases, search engines will put more value to sites with videos.
The Power of YouTube
YouTube is just behind Google in the most number of search queries, which makes it the right site to upload your videos. Aside from your website, casual Internet users can also come across your videos on YouTube. If it is funny, relevant, interesting, and informative, people will likely share it on social media sites.
Using Optimized Keywords
Video can also improve your SEO. You just have to give it the right keywords, titles, description, tags, and file name. This way, search engines can identify it properly and give it as results to people who are searching for it.
Keep these things in mind to make video a more effective tool in your online marketing strategy. With the right video, you can reach a wider audience and turn them into customers.