The American pet industry is earning billions of dollars on a yearly basis, and for many veterinarians, the market is big enough for their practices to expand and reach a sizeable number of customers.
A report by the American Pet Products Association puts the value of the pet industry at nearly $70 billion. Food accounts for almost $30 billion while vet care comes in second at almost $16 billion.
Such figures spell good news for veterinary practices. Many veterinarians can expand their business when they tweak their marketing and branding efforts so they can make a mark in the industry. One proven way to make a positive impression is to brand your services. The experts at Positive Impressions, LLC explain that you can use custom-made promotional items or veterinary prescription bags to give to your loyal customers.
Improve your customer relationship
Pets hold a special place in a family. Other than just making them feel safe, pets have far-reaching benefits for families and children. Studies indicate that kids who grow up around animals have better cognitive development, higher self-esteem, and better social skills.
Veterinarians have a loyal group of customers who trust them with their pets’ health. A vet’s empathy and professionalism make them feel that you understand how much they value their pets and how much you appreciate them as customers.
Have an online presence
Whenever a customer has a problem, their first step is to look it up on the Internet. The same case happens with animal lovers. Your practice would see more online and offline traffic if you have an online presence.
Having a credible online presence gives your brand some authority in your industry. You can be a source of information on pets and their needs. In other cases, they can reach out to you through the social media channels where you can advise them accordingly. Converting such people into loyal customers becomes easy since they already have faith and trust in you.
The pet industry continues to grow each year. Make sure your practice is not left behind and snag a bigger slice of this billion-dollar industry.