The human ability to focus is on the decline, especially when faced with infinite options on the Internet. What was once a 12-second period has gone down to eight — making the human attention span shorter than even that of a goldfish.
Businesses need to recalibrate how they grab and maintain the attention of potential customers through digital and online media. One such way to do that is by banking on images. Humans, after all, are visual creatures; our brains process this type of information faster than text.
If you’re a business owner in Denver, consider getting SEO services from a reliable digital marketing agency to maximize your online lead generation.
Web Design and Development
Optimizing your company’s website design plays an important part in maintaining the attention of your visitors. Be careful with the amount of graphics you put on your website, though. Online visitors will not appreciate a slow website loading time and will likely leave your page before it finishes loading.
Website optimization is more than having visually appealing typography and color combinations. Your site needs to reflect your brand and the values you represent, as well. Moreover, make sure your services, contact information, and other relevant information can be easily found.
Take note that nearly half of online visitors access websites through their mobile phones. Websites that are accessible across different browsing platforms, especially mobile ones, therefore, reach a wider audience.
Infographics and Videos
Infographics are an excellent way to convey information in a quick and fun manner. A well-designed infographic not only catches the attention of potential leads but also give nearly the same amount of information as an uninviting wall of text, if not more. After all, infographics cut down data into bite-sized pieces, highlight the important facts and use graphic representations to ensure faster comprehension.
Videos can impart information in a faster and livelier manner, meanwhile. You have a lot of styles to choose from, such as animation, live action, and 3D, as well as several content formats, including explainer videos, tutorials, or vlogs. Keep in mind, though, shorter videos are often the ones that make a bigger impact on viewers.
The web design, infographics, and video content your business puts out can help you reach a wider audience and generate more leads. Grabbing the attention of potential customers is easier with the help of a trusted and experienced digital agency.