Do you know one of the dirtiest words in the digital marketing world? It’s “clickbait.”
With social sites combating clickbait, it’s important for marketers to steer clear of this online taboo. To win your users’ trust, compelling headlines are better than articles classified as clickbait. Easier said than done, but with enough practice, you’ll get the hang of it.
Avoiding the Clickbait Plague
You might say, “But people are suckers for clickbaits!” There is an element of truth in that, but consumers are smarter. They’re not going to put up with misleading or irrelevant content. After all, competitor sites are just one click away.
Freelance content writers may try to use clickbaits and when they do, they can’t escape the consequences. Social media networks don’t want their users to be misled by useless information. Since people use social media to connect with others, developers strive to eliminate clickbait stories for a better experience.
How Sites Determine Clickbaits
One of the most significant strategies social sites use is determining how long users stay on a site. If they always bounce from one site to another, it’s a sure sign that the site has no meaningful content. The links they encountered promised false information.
Social media platforms now ask users to rate headlines that appear on their news feeds. The gathered data feeds these sites information about content quality.
Creating Compelling Headlines
On your quest for great content, trying out clickbaits is the biggest temptation. Fortunately, it’s not necessary. Since social sites are actively fighting clickbaits, getting caught will harm your brand. Don’t waste quality content by falling for the clickbait plague.
A bit of a tease is okay every now and then, but it’s best to be straightforward most of the time. Transparency is better than a bag of tricks. Also, keep all headlines natural; an over-selling pitch is the last thing your users want to see.
Honesty is always the best policy. It’s better to gain their trust without misleading titles. Clickbaits only work short-term, but it doesn’t build strong long-term relationships.