Search engine optimization (SEO) should not be a foreign concept to any business owner these days. They should be incorporated in every marketing decision you’re making. Sadly, not all business owners are informed of what good SEO practices to use.
There is a great risk of you being penalized by Google if you do SEO wrong. Here are some things to do to avoid that:
Find an Expert
SEO experts are everywhere in Salt Lake City; you shouldn’t have a hard time finding one to help you. Before you decide to give them access to your account details, however, see if they know what they’re doing. There are questions you should ask an SEO consultant, to see if their strategies will not get you on Google’s bad terms and to see if they mean business.
Focus on One Strategy
It’s easy to think you need to have several campaigns running at once, for maximum exposure. However, doing this means your resources are spread thin. Instead of starting up all your social media accounts at once, focus on the one where most of your active followers come from. This could be Facebook or Twitter, or other platforms, depending on your product or service. It pays to check where most of your traffic is coming from, so you’ll know where to focus your attention.
Local SEO is where you should focus, especially if you’re starting out. Small companies trying to target the entire state or nation will find it hard to see progress. If you focus on your vicinity, on the other hand, it’s easier to get word of mouth advertising to work for you. You’re also cementing yourself as a part of the community, which only makes it easier to expand your reach later on.