Many small businesses that are trying to build an online presence invest in local SEO because it can increase the audience reach immensely. Google and other search engines are continuously working on making search results as personalized and specific as possible. That means that the geographical location of the user is given more importance than before. If you want to appear on top of localized search results, here are some things you should keep an eye on.
You need to have a Google My Business Page before you start your local SEO campaigns. One of the most important things you need to get right is the category your business is in. Categorizing your business incorrectly will greatly affect your SEO ranking negatively. If you’re offering many products or services, don’t choose every single category. Instead, just choose a few that represent your business well.
Search queries that include a geotag will most likely give users local and small businesses instead of big corporations. However, that doesn’t mean you don’t have competition anymore. You still need to know how other small businesses in your area are doing when it comes to SEO. Doing competitive analysis is important to know which keywords will help you edge out your competitors and gain more traffic for your website, an expert from C1-partners.com explains.
You need to appear on local listing websites for people to learn more about your products and services. Apart from supplying the right business information and contact details, what your profile must have are good reviews from your loyal customers. People trust the reviews they read because they know it comes from real people. If you don’t encourage your loyal customers to put in good reviews for your business, potential customers might just move on to the next one on the list.
Follow these tips to help you gain more customers through local SEO. This way, you can slowly gain customers that are more loyal and make your small business thrive in the end.