Websites have a lot of potential for business. More people can learn about a company this way. If done right, it can also help improve not only the size of the customer base, but also bring up sales numbers. It can directly generate revenue of its own in the form of ads. Industry expert Digital Ads can attest to this.
Advertising is one of three primary ways to monetise a website. There are also multiple pricing options for ads. First, there’s the cost per thousand views (CPM). Conventional T.V., radio, magazine and newspaper ads are sold this way.
Second is the cost per click (CPC), otherwise known as pay per click or PPC. Advertisers pay only if users actually click on the ad; hence, the name. Lastly, there’s the cost per action (CPA), which involves either pay-per-lead or pay-per-scale schemes.
Where to Place Ads
You can’t just place ads anywhere you want. If there’s one thing that web users hate, it’s those ads that continuously bug them while browsing. Ads on websites must be both visible and discreet—there’s no other way. Google advises that you place ads close to content that users find most interesting. But, make sure the content is easy to find.
It’s important to be discreet, but not too much. Ads are still supposed to be seen, after all. To do so, design your ads like how they’re supposed to look—as ads. Avoid aligning images with your ads or make the nearby content’s format look similar. For one, it’s against Google’s program policies. Second, such ads are too discreet for users to even notice.
Here’s another important bit of information: do not overdo it. Google’s policies, for instance, only allow the posting of 3 ad units, 3 link units and 2 search boxes on each web page. And face it, a site with too many ads on it looks cluttered and annoying. Try to put yourself in your visitors shoes and you’ll realise the truth.