In business, it’s important that you set yourself apart from the competition—to stand out! But if you want to achieve this, you need to create an identity first. This is where branding becomes important. If you want a 360-degree approach to branding, you need to go beyond brand names and slogans. You should have a memorable logo.
Creating a logo goes beyond simple drawings and incorporating colors, you need to keep some things in mind to create an awesome visual. Whether you’re creating a hotel logo design or a logotype, here are some pointers to help you out.
The origin of design
All logos have an origin, so you must first establish your conceptualizing process. This will help you create a flow that will make every process efficient. The procedure should start with inspiration; what does your brand talk about? What is its vision? Its mission? These concerns will help you find things and elements that can be incorporated into your design. The procedure should include in-depth research, especially those concerning your target audience.
Don’t forget the Typeface
Other than the visual element, you should also take the time to choose the right typeface. This is especially true if you plan to have a logotype—a type of logo whose image is purely typographic. Decide whether to use serif or sans serif. Serifs are for brands with some seriousness in its essence. Sans serifs are more contemporary in feel.
It’s not enough that you create one logo. You have to create three or more studies and have your control group (or collection of subjects from your target audience) decide which is more memorable. The more studies, the better.
These are only some of the things to keep in mind when designing your business logo. Enlist the aid and service of a reliable graphic designer or branding expert.